The holiday season is a time for giving, and what better way to celebrate than by supporting Black-owned businesses? From beauty products to fashion, home décor to food, there is a vast array of amazing Black-owned brands that offer high-quality goods and services, all while empowering communities and fostering economic growth. Here are some standout Black-owned brands to consider supporting this holiday season:
1. Fenty Beauty by Rihanna
Fenty Beauty revolutionized the beauty industry by offering an inclusive range of shades for all skin tones. Rihanna’s brand is known for its high-performance makeup, especially its foundation, highlighters, and lip products, which cater to a variety of skin tones, including deeper hues. This holiday season, treat yourself or loved ones to some new beauty products that will leave everyone glowing.
Why Support: Fenty Beauty is committed to inclusivity and diversity in the beauty industry, making beauty accessible to all.
2. Mented Cosmetics
Founded by KJ Miller and Amanda E. Johnson, Mented Cosmetics focuses on creating makeup that complements the natural beauty of women of color. Known for their stunning lipsticks, foundations, and eyeshadows, Mented Cosmetics is all about providing high-quality products that cater to deeper skin tones.
Why Support: Mented Cosmetics is a women-owned brand committed to creating products that empower and celebrate melanin-rich skin.
3. Pyer Moss
Pyer Moss, founded by Kerby Jean-Raymond, blends high fashion with social activism. The brand offers a range of luxury clothing, footwear, and accessories that challenge societal norms while embracing culture and history. With their bold designs and messages, Pyer Moss is the perfect brand for those who want to make a statement this holiday season.
Why Support: Pyer Moss elevates the intersection of fashion, culture, and activism, with a focus on amplifying Black voices in the fashion industry.
4. The Lip Bar
The Lip Bar offers a range of vegan, cruelty-free makeup, focusing on bold, vibrant colors for all skin tones. Founded by Melissa Butler, this brand prides itself on making beauty easy and accessible, offering products that cater to a wide variety of skin tones and beauty preferences.
Why Support: The Lip Bar is committed to creating inclusive beauty products while empowering individuals to express themselves without barriers.
5. Honey Pot
For self-care during the holidays and beyond, Honey Pot provides natural, plant-based feminine care products that are both gentle and effective. Founded by Bea Dixon, this brand has grown rapidly, offering everything from cleansing wipes to feminine washes and even herbal suppositories.
Why Support: Honey Pot is a Black woman-owned brand that emphasizes wellness and sustainable, all-natural ingredients in their products.
6. Telfar
Telfar, founded by Telfar Clemens, is a luxury accessory brand known for its signature “Shopping Bag,” which has become a cultural icon. Telfar’s designs are gender-neutral and inclusive, making the brand beloved by many across different communities.
Why Support: Telfar celebrates inclusivity and diversity while offering high-quality, stylish accessories for everyone, regardless of gender.
7. Eden BodyWorks
Eden BodyWorks offers a wide range of hair and body care products that cater to the unique needs of textured hair. Their products are formulated with natural ingredients to hydrate, nourish, and promote healthy hair growth. Whether you’re shopping for a holiday gift or replenishing your personal stock, Eden BodyWorks provides affordable and high-quality options.
Why Support: Eden BodyWorks is dedicated to creating products that promote self-love and natural beauty, celebrating Black hair in all its glory.
8. Bevel
Bevel, created by Tristan Walker, is a grooming brand designed with the unique needs of men of color in mind. Bevel’s razors, shaving creams, and skincare products help reduce irritation and ingrown hairs, offering a smoother, more comfortable shave. This brand is perfect for the men in your life who deserve a bit of pampering this holiday season.
Why Support: Bevel focuses on creating grooming products that are tailored to the specific needs of Black men, promoting skin health and confidence.
9. Juvia’s Place
Juvia’s Place has become a cult favorite for its highly pigmented eyeshadows, blushes, and highlighters, specifically designed for deeper skin tones. The brand’s bold, colorful palettes and vibrant hues are perfect for those looking to make a statement with their makeup during the holidays.
Why Support: Juvia’s Place celebrates African culture and beauty, offering bold, rich pigments that complement deeper skin tones.
10. Black Girl Sunscreen
Black Girl Sunscreen is a game-changer in the beauty and skincare industry. Founded by Shontay Lundy, the brand offers sunscreen specifically formulated for darker skin tones, providing the protection you need without the ashy residue. With SPF options for daily wear, Black Girl Sunscreen ensures that everyone can protect their skin without compromising on appearance.
Why Support: Black Girl Sunscreen is a brand that addresses the specific needs of melanin-rich skin, ensuring protection from harmful UV rays while promoting skincare inclusivity.
11. Kendra Scott
Though not a Black-owned brand from its inception, Kendra Scott has partnered with Black women entrepreneurs, including collaborations with Black creatives for limited edition jewelry collections. These collections often feature empowering messages and donate proceeds to various social causes.
Why Support: Kendra Scott’s collaborations and ongoing initiatives to support women of color in business make it a brand worth considering for the holidays.
12. Sienna Naturals
Sienna Naturals, founded by actress and entrepreneur, Issa Rae, offers a line of luxurious, natural haircare products for textured hair. From shampoos to deep conditioners, Sienna Naturals aims to offer clean, effective solutions to help maintain healthy hair, all while using eco-friendly ingredients.
Why Support: Sienna Naturals is a clean beauty brand that cares about both the health of your hair and the planet, offering sustainable products that nurture textured hair.
13. Sundial Brands (SheaMoisture, Nubian Heritage)
Sundial Brands is the parent company behind SheaMoisture and Nubian Heritage, both of which offer natural, cruelty-free body care products. SheaMoisture, in particular, has been a leader in hair and skincare products for Black consumers, providing affordable, high-quality solutions that cater to a range of needs.
Why Support: Sundial Brands champions fair trade and empowers women, with a focus on using natural ingredients to create affordable, effective products for the entire family.
14. BLK & GRN
BLK & GRN is a marketplace for all-natural beauty and wellness products made by Black artisans. The platform offers everything from skincare to haircare and home goods, all created by Black-owned businesses. This holiday season, support artisans who prioritize sustainability and holistic wellness.
Why Support: BLK & GRN is dedicated to elevating Black-owned businesses that create products with integrity, health, and wellness at their core.
15. Mizani
For those seeking haircare products that cater to all textures, Mizani is an excellent choice. Offering salon-quality haircare solutions, Mizani products are designed for textured and curly hair types, providing moisture, strength, and shine.
Why Support: Mizani, a subsidiary of L’Oréal, continues to empower and celebrate Black beauty with products specifically formulated for textured hair.
This holiday season, as you shop for gifts, take the opportunity to support Black-owned businesses that reflect your values. Whether you’re gifting beauty products, fashion, or wellness items, supporting these brands not only helps foster economic empowerment within the Black community but also ensures that your purchase aligns with a commitment to inclusivity and excellence.
